Prostoria has opened its first North American flagship store in Chicago, in a neighborhood known as River North Gallery District. Located on the ground floor at 303 West Illinois St, the two-storey space features tall windows throughout, allowing plenty of natural light for the elegant furniture pieces on display.
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The store is focused on Prostoria's home collection, showcasing more classical and luxurious pieces, while the new contract showroom at The Mart features playful, daring designs. This broad diversity of design in Prostoria's collection is a reflection of its research-based process, its openness to their designers' creativity and a dedicated passion for exploring comfort.
"Prostoria was already present on the North American market through various premium showrooms, but as the demand for our furniture started to grow, we've decided to open our own store in the US,“ highlights Tom Knezovic, CEO of Prostoria.
The display at the flagship store presents sofas, armchairs, chairs and tables, as well as accessories that complement the collection; together these evoke the atmosphere of a home or a hotel lobby. The natural tones and materials create an inviting, cosy ambience. The space itself has remarkable architecture and will make it easy for customers to imagine their new interiors.
The showroom at The Mart concentrates more on the contract market, showing sculptural pieces of furniture in bold colors, envisioning their use in an office, lobby or cafe. Displaying a curated collection of pieces in this realm, the space is decked out with color and mirrors, that together create an engaging visual experience.
"Comfort is what all of our products have in common. For us, comfort means honesty and it means quality. We want people to love using our products, to enjoy the comfort of sitting in them and living with them. The reason we're able to achieve extraordinary levels of comfort is because we produce our furniture in-house and can control the whole process. Our factory in Croatia is not just a production line; it's a research lab, a creativity hub and an entire small industry with the dedication of a workshop.“ - Iva Silovic, art direction.
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